100% Manual Website SEO Audit
Most of the SEO agencies in Dubai use automated tools for the website SEO audit. Although it’s quick, efficient, and presentable, it doesn’t cover all the points exclusive to a particular website. The reason is simple, it runs on programming, and you only get the details of points that are there in the checklist of the programming. But your website can have different issues that are not there in the SEO audit checklist, and that’s why a manual audit is important.
We provide a Free SEO Audit that is done by our SEO experts manually. The biggest benefit of manual analysis is that you get exclusive details of your site based on your niche, location, competition, and present website authority.
Below are the major points that we consider during our manual website SEO audit.
Website Authority
Website Authority is the strength of the domain. It shows how powerful is the domain and is represented by a number between zero to hundred. Different SEO software and tools give it different names like Moz calls it Domain Authority (DR) whereas ahrefs calls it Domain Rating (DR). There are several factors in deciding the strength or authority of a site, but for almost all companies the most important factor is backlinks. The higher is the authority of the site, the more are the chances of ranking it higher on search engines.
On-Page Elements
The main on-page optimization elements include URL structure, Title, Meta Description, H-tags, and content. The URL of each page of your site should be based on the targeted keywords. Even if it doesn’t include the main targeted keyword, it should not be a mix of just random junk characters. The same goes for page Titles, Meta, and H-tags. A well-planned combination of these elements can boost the ranking whereas leaving them just blank won’t do any good to the site. This is basic yet extremely important optimization factor.
Backlink Quality
Amongst thousands of ranking factors, backlinks are at the top. How many other sites are talking about your brand, and how many authority sites are linking back to your site is the factor that greatly controls the position of your site on SERPs. It is so important that we have an exclusive SEO Link Building service to build quality relevant backlinks to your site. It also includes finding broken links and fixing them. If there are toxic spammy links to your site, we can also get rid of them by disavowing them in Google Search Console.
Mobile Friendliness
Google enabled Mobile-first indexing in 2019. With this, Google started giving more weightage to the mobile version of the content for indexing the web pages and ranking them on SERPs. It is because the majority of the users search from mobile devices. The mobile-friendliness can be checked through Google Search Console. It also shows errors if any of the pages have any issues. You can also check it through Google’s Mobile-Friendly Test tool. During our website audit, we check the mobile-friendliness of all the pages and highlight the errors if there are any.
Page Speed
Page Speed or website speed is a ranking factor for a long. It was implemented for desktop searches in 2010 and for mobile searches in 2018. Its importance can be understood by the fact that Google has a separate tool ‘PageSpeed Insights‘ to check the website speed. It is available for free, and Google provides a lot of information related to your web pages and factors that make a site slow. Although anybody can use this tool and other page speed tools for free and see the report, but to understand the technical details, you need an expert. We do a complete page speed audit and explain the tough technical terms to you in simple words.
Broken Pages
Broken pages are the pages that don’t exist anymore. There can be several reasons for a broken page. The most common are, the page got deleted because it was not required anymore, and the page URL got changed to make it more meaningful. Whatever might be the reason, if backlinks are pointing to that page, then the power of the backlinks will get wasted as they point to a page that doesn’t exist. Finding out all the broken pages and redirecting them to the right page can keep the power of backlinks and helps in the overall authority and ranking of the website.
Competition Analysis
Competition Analysis can’t be overlooked in SEO Audits. Knowing what your competitors are doing is crucial if you want to compete with them. Our Search Engine Optimization and Data Analysis Experts do complete research on competitors. The report includes mainly two topics, why they are ranking higher and how they are providing a good user experience. Ranking higher might include content quality, on-page optimization, strong backlinks, and a lot of other factors. Whereas the website’s look and feel contribute a lot to good user experience and user retention. Know the details of each factor with our comprehensive audit report.
Biggest Ranking Blockage
If you are an established brand, have an old site, got the SEO done for that, and still not getting the desired traffic, you need to understand the ranking blockage. It can be your site structure, spammy backlinks, over-optimized content, or something else, but till the time you find and clear that blockage, your site won’t rank in the top 3 despite all the best efforts that you can make. We can check your site for security issues, Google penalties, technical issues, and all other issues that are preventing it from top ranking.
Other Technical Issues
We need to crawl your site with some of the best SEO tools to check the hidden technical issues. These technical issues can be related to sitemap, robots.txt, redirect loop, 4XX pages, orphan pages, missing Title, meta description issues, missing alt text, slow pages, content distribution, and a lot of other issues. The main purpose is to find all the loopholes and fix each part of your site to score maximum marks for ranking higher. We have the right tools to diagnose the issues and the right professionals to fix them.
Final Thoughts
Running a complete manual SEO Audit gives a wide insight into your site, its performance, and required improvements. It includes all on-page SEO issues, detailed technical issues, and content analysis. Click on the below button and schedule a call with our SEO Expert to understand your business, requirements, goals and start a comprehensive manual SEO Audit.