How Does Digital Marketing Play an Important Role to Grow Your Business?
In a world where exists almost 21.5 billion interconnected devices and are expected to touch 30 billion by the end of 2023, no business can afford to say unconnected or work in silos. The world has never been so connected before. The transition to a global village means endless opportunities for one and all. As individuals or commercial entities, there is no dearth of chances to grow.
If you are a business leader in Dubai, and your bottom line is the success of your business, there are chances that you have already taken your business online or are contemplating doing so. Unfortunately, being online is no longer a choice irrespective of your business segment – B2C, B2B, B2G, C2C, G2B, and so on.
It’s no surprise that about 70% of small-to-medium-sized businesses have already invested in a digital presence globally. In addition, 36% of family-owned or personal companies also sell online. But, is online presence enough to meet the competitive scenarios today? No. If you are looking for success, you need to go beyond a ‘simple online presence.’ There is a lot more that you need to do to charge up your online presence.
Digital marketing is the fuel for your brand’s presence online. No fuel, no movement. Digital marketing has the potential to get your business new leads, sales opportunities, and new traffic. In other words, chances of increasing revenues. Thanks to digital marketing, also called online or web marketing, new doors can open, and an entirely new world full of hope and prospects can be all yours to explore. Let’s see how.
The Role of Digital Marketing in Growing Your Business
You are a business owner or leader in Dubai. Should you invest in digital marketing? Will it help you increase sales and revenues? Before we answer these questions, let us see what this niche entails.
Broadly, digital marketing involves taking care of multiple aspects of the online presence of a commercial entity in Dubai. It involves SEO services in Dubai, along with strategizing to reach audiences through social media, mobile, pay-per-click, emails, content, and analytics.
Digital Marketing is a worthy investment because of the following reasons.
1. It Gives a Level Playing Field to Your Business
12 million+ sellers are vying for the attention of almost 2.6 billion buyers every day, globally. To top it off, these are only rough estimates. The number of sellers, as per data, could be anywhere between 12 million to 24 million as of date. (Ref: https://wpforms.com/ecommerce-statistics/). Not just that, every day, there are hundreds of sites getting created daily. You may or may not be in the business of selling online, but these figures point to a very basic fact – the market is absolutely competitive.
Additionally, with the world becoming a global village, your competition is not just local and regional players in the UAE. Hundreds of them are spread worldwide with varying scales of businesses. Facing all of them and staying competitive is almost impossible unless you are ready to take some crucial decisions. If you plan to take on them through traditional ways, you need to have similar resources. If you are a small-scale or mid-sized business, resources can be a big limitation.
The only way out, and it is a proven record, is through digital marketing. With the multiple gamuts this niche involves, you get a level playing field to compete with domestic and international competitors. You can challenge bigger corporations, and small businesses – all you need is a decent budget.
For example, through Search Engine Optimization (SEO), you can help boost organic traffic to your site. The digital marketer will not just strategize to get traffic but also analyze the right search metrics on an ongoing basis to understand the impact. The best part is that no big or small company can buy its way to the top. There’s no way to beat search engine algorithms except to stick to the guidelines and keep optimizing it on a continuous basis.
It means that if your content is of high quality and seems more relevant to a search engine for an end user’s search query, the search engine will rank it higher than your competitor’s on the search engine result page (SERP). What the algorithms do not care for is how big or small your business is; all it cares for is to provide the best and the most helpful result to a user’s query.
Similar is the case with pay-per-click (PPC). If your PPC ad is relevant and based on your bid amount, you can beat even the biggest competitor for your ad to get placed in the top three spots on search results.
2. Digital Marketing Helps Your Message Reach the Right People
When you invest in traditional advertising, you are never sure if your message is reaching the right audience. With digital marketing, you can drive focused campaigns to reach the people who matter to your business.
Suppose you have a hotel business and you put up a billboard on the highway to advertise your setup. The target audience here could be anyone using the highway. In contrast, if you have a PPC campaign running, you can choose the particular section of people whom you want to target. It is a proactive way of reaching out and connecting with people who are searching for a hotel like yours.
How does this help your business? Targetted advertising is one of the many pros of digital marketing. It lets you put your products and services in front of your target market, which eventually transforms into saving time and money. Thus, your investment is optimized and you are in a better position to drive desired ROIs.
3. Cost-effectiveness of Digital Marketing
Some of the best things about online marketing are that it costs less, offers a viable return on investment, and is measurable.
Gamuts like PPC advertising or social media advertising put the entire control of costs into your hands. A seasoned digital marketer will work with you to set budgets for the various gamuts of online marketing.
An ROI ratio of 5:1, which means that for every dollar spent, a revenue of 5 dollars is generated, is considered a decent ratio in this niche. Email marketing has a ratio of 36:1, PPC has a ratio of 2:1, and SEO has a ratio of 22:1. In other words, when you connect with potential customers through emails, the ROI potential is almost 3600%, and through SEO is almost about 2200%. (Ref: https://www.websitebuilderexpert.com/grow-online/digital-marketing-roi-statistics/)
Conclusion
There is no stopping the evolution of the internet. It means that your business should have the agility to adapt to the changes. Digital marketing is one of the most effective ways to stay relevant and have the flexibility to scale as per the demands of the market. Moreover, you can always track and monitor if your digital marketing campaigns are effective or not and accordingly tweak your campaigns. With the help of multiple metrics, you can create cost-effective campaigns that drive more traffic and leads and improve the chances of conversions on your site.